Nothing quite compares to the allure of a well-kept, striking timepiece on your wrist—it's not merely about telling time, it's about making a strong statement about your overall personality.

From vintage classics to cutting-edge models, each watch tells a unique story, with its every tick whispering a tale of precision, craftsmanship, and grandeur.

But like any masterpiece, these luxury timepieces demand proper care and attention to preserve their timeless beauty, longevity, and precision.

If you feel a tad overwhelmed with the idea of caring for your luxury watches, worry no more, my fellow connoisseur! This comprehensive guide will teach you everything you need to know on how to maintain and clean your watch, ensuring it continues to shine, impress, and perform at its very best, every day.


Why Watches Should Be Cleaned Regularly

Why Watches Should Be Cleaned Regularly

Cleaning is not just about maintaining the visual allure of your luxury timepiece—it's also a matter of functionality and longevity.

Over time, grime can accumulate in the crevices of your watch, causing the bracelet to expand.

Dirt and oils can also scratch the surface, while gunk build-up can interfere with the timepiece's precise movements.

Regular cleaning ensures your watch not only looks its best, but performs optimally and stands the test of time.


How to Clean a Watch at Home

The Watch Care Company Watch Care Kit

Understanding how to clean your watch at home can not only save you time and money, but also ensure your watch looks its best at all times.

Even though professional tools and specialized watch cleaning solutions are usually first-choice, household items can still come in handy for a sufficient cleaning job.


Step-By-Step Guide:

  1. Brush off Dust & Dirt: If your watch is dusty or dirty, a soft brush can gently remove any on-surface debris.

  2. Wipe with a Damp cloth: For a thorough cleaning, use a lightly dampened cloth.

  3. Use Toothbrush & Soapy Water: A toothbrush with mild soap and water works wonders on a metal bracelet—its bristles are capable of reaching those difficult-to-reach spaces. The best alternative is a watch cleaning kit designed to clean watches, achieving a safe, professional clean at home without having to prepare the solution yourself.

The Watch Care Company's The Watch Care Kit

Note: Regardless of the cleaning method, it's crucial to dry your watch as thoroughly as possible post-cleaning. This is to rid the likelihood of any potential water damage.

Keep in mind though, these techniques are generally safe for water-resistant watches. For others, especially heirlooms or high-value timepieces, professional cleaning is the safer route to go.


What Is the Best Watch Cleaning Solution?

While warm water and mild dish soap can serve in a pinch, the ideal cleaning solution is one specifically designed for watches.

These specially formulated solutions can effectively remove dirt and grime while being gentle on various types of watch materials.

They're particularly recommended for preserving the finish of luxury timepieces.

Most importantly, the best watch cleaning solution is made with delicate and precision components in mind, doesn’t have harsh chemicals that could potentially harm your timepiece.

Our Restoring Foam is made with 100% natural ingredients and is pH-balanced to ensure no residue or corrosion happens in your watches over time.

The Watch Care Company's Restoring Foam

With its powerful yet gentle ingredients, it guarantees to soften and free up dirt and grime build-up between lugs, crown and bracelet links in just a minute!

By investing in the right watch cleaning solution, you're taking a significant step towards preserving the lifespan and integrity of your cherished timepiece.


Why You Don't Need a Machine to Clean a Watch

While professionals may use ultrasonic cleaning machines for deep cleans, these aren't essential for day-to-day care.

These machines generate high-frequency sound waves producing microscopic bubbles that dislodge dirt and grime from the watch's hard-to-reach areas.

But these machines, as effective as they are, come with their drawbacks.

They can, when used incorrectly, lead to accidental damage of certain watch parts.

Untrained and continued use can even cause massive damage to your delicate timepieces.

Moreover, certain materials, like gemstones, gold, or vintage watches, may not react well to ultrasonic cleaning, prompting further potential damage.

Hence, for routine maintenance, you can rely on careful cleaning with handpicked solutions and tools designed for watches.

The Watch Care Company's Watch Care Kit and Spring Bar Tool

This includes soft brushes for gentle scrubbing, soft cloths for drying, and specialised cleaning solutions.

These simple, affordable, yet effective tools can help your timepiece maintain its elegant shine and ensure its longevity.

Save machine cleaning for occasional professional servicing, where experts can safely disassemble and clean your watch thoroughly.


How to Clean a Stainless Steel Watch

Stainless steel watches, despite their durability and timeless appeal, are susceptible to both smudges and scratches.

Hence, the cleaning process needs to be delicate yet effective.

Begin with a gentle wipe down using a microfiber cloth to remove any loose dirt or dust.

Following this initial step, apply a cleaning solution specifically intended for stainless steel.

The use of a soft-bristled brush is advisable to gently work the solution into the watch's surface and reach any dirt trapped in intricate parts.

For particularly stubborn grime lodged in hard-to-access areas, a toothpick can provide the needed precision without scratching the watch. Just ensure your handling is careful.


Here at The Watch Care Company, we’ve designed the perfect pair of cleaning brushes that every watch lover should have.

The Watch Care Company's Brush Set

This brush set is composed of (1) soft and resilient horsehair bristles and (1) surgical grade nylon 'pick' brush will help lift and remove dirt and grime from stubborn areas and is also much safer to use than a toothpick.

Once you've carefully scrubbed the watch, rinse it with warm water - only if it's water-resistant - or wipe it clean with a damp cloth.

The final step is crucial. Thoroughly dry the watch with a soft, drying microfiber cloth to avoid any potential for water spots or damage. 

Regular cleaning following this process can help maintain the pristine shine and sophistication of your stainless steel timepiece.


How to Maintain a Leather Watch Band

Leather watch bands require a different maintenance strategy than metal ones.

They can absorb sweat and develop an odour over time, and without proper care, they can dry out and crack.

To maintain a leather watch band, start by gently wiping the leather strap with a dry cloth to remove loose dirt.

To combat the more stubborn sweat, oils or grime that can get absorbed over time, use a damp cloth and a gentle, leather-approved cleaning solution.

Conditioning is the secret to preventing your leather watch band from drying out, cracking or developing an odour.

Find a high-quality leather conditioner and apply it sparingly to the strap. It nourishes the leather, maintains flexibility and helps preserve that supple, like-new feel.

The Watch Care Company's Leather Strap Conditioner

Using our very own TLC to care for your leather watch band gives it a lot of benefits, including:

  • Protecting it from cracking and damage
  • Keeping it looking and feeling like new
  • Reducing its odour from constant wear

One important tip to remember is that leather and water aren't the best of friends.

Try to avoid getting your leather watch strap wet as much as possible—remove your watch before swimming or bathing, and try not to wear it while exercising, to prevent sweat infiltration.

Finally, when not in use, don't just toss your watch into a drawer. Store it properly in a watch box or case away from direct sunlight and extreme temperatures to preserve its form and prolong its lifespan.

The Watch Care Company's Leather Watch Roll and Protective Case

With regular care and attention, your leather watch band can maintain its elegant look and feel for years to come.


How to Clean Your Watch Face/Crystal

The watch face or crystal is often the centerpiece of your timepiece and requires careful cleaning to preserve its clarity and sheen.

Begin by lightly dusting the surface with a dry, soft cloth to remove any loose particles of dirt or dust that may have settled.

For a more thorough cleaning, dampen a soft, non-abrasive cloth with a gentle, alcohol-free, watch-safe cleaning solution and gently wipe down the crystal.

If your watch isn’t water-resistant, avoid applying the solution directly on the face to prevent seeping into the watch mechanisms.

For water-resistant watches, you can rinse the crystal under lukewarm water, but remember to dry it meticulously using a soft, lint-free cloth.

It's also crucial to avoid using excessive pressure while cleaning, as this may cause unwanted scratches or even cracks.

Common household glass cleaners or abrasive cleaners should be avoided as they can erode or scratch the watch face.

Our Crystal Restore Spray is the superb care solution your watch face deserves. This expertly-formulated solution is designed specifically to tackle dust, dirt, and grime that can accumulate on your watch crystal.

The Watch Care Company's Watch Face/Crystal Restore Spray

With a spritz of our Crystal Restore Spray, these unwelcome particles are gently softened and lifted, leaving behind nothing but a gleaming, smear and streak-free finish.

But it's not just its effective cleaning power that makes this solution a must-have.

It also boasts a 100% natural composition, offering anti-fungal and antibacterial properties for a clean that not only looks good but feels good too.

The Crystal Restore Spray respects your watch's delicate balance, with a pH-neutral formula free of harmful substances such as chlorine, ammonia, or bleach.

After cleaning your watch face/crystal, dry it immediately with a soft, dry cloth.


Which Watch Cleaning Cloth to Use

Selecting a suitable watch-cleaning cloth is as essential as choosing the correct cleaning solution—it plays a pivotal role in maintaining your watch's pristine condition.

For this purpose, microfiber cloths stand out as the best choice. Renowned for their softness, these cloths are tender on your watch and prevent any risk of scratching.

The supple texture of a microfiber cloth allows it to get into the minute crevices of your watch, reaching stubborn dirt that could potentially compromise your timepiece's appearance or operation.

Additionally, this ideally-suited cloth is not only gentle but also extremely efficient in polishing delicate surfaces without causing damage.

The anti-static properties of microfiber cloth is extremely beneficial as static electricity can attract dust and other tiny particles, which would then stick to the watch.

Because this type of cloth does not produce static electricity, the cloth effectively lifts dust and dirt off the surface of the watch, instead of merely moving it around or dragging it across the surface, which could cause scratches.

In our complete set of The Watch Care Kit, we have Drying Microfiber and Ultra-Fine Polishing Microfiber Cloths to keep your watches dry, polished, and scratch-free like how you bought it from day one.

The Watch Care Company's Drying Microfiber and Polishing Cloths




Caring for your cherished timepiece is a journey of love and precision—both an art and a science that reveals your appreciation for beauty, craftsmanship, and time.

While these guidelines lend a helping hand for routine at-home care, remember that the delicate complexity of luxury watches warrants occasional professional attention to keep them ticking flawlessly.

If ever in doubt, turn to a professional who understands the intricate dance of gears and hands as intimately as you value the passage of time on your watch face.

So here's to every second of elegance your watch adds to your life—may it always shine as brightly as the moment it first caught your eye.

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