This blog discusses how investing in luxury can expand beyond traditional stocks and bonds to items such as Rolex watches. The Rolex Day Date, the Rolex Submariner, the Rolex Yacht Master, the Rolex GMT Master and the Rolex Daytona all make excellent investment pieces due to their iconic status, functionality, excellent quality and enduring appeal. These watches retain, and often, grow in value over time. However, when choosing a Rolex for an investment, it should be a model that genuinely appeals to the buyer.